Darnyelle A. Jervey, a business growth strategist, helps entrepreneurs experience financial and spiritual abundance in their lives.
She boldly declares herself as a Belief Barrier Breaker ® and describes her life in acts.
Act One – Overcoming the adversity of her childhood to successfully become the first child in her family to graduate from high school and pursue higher education.
Act Two – Graduating from college with honors and starting her first career where through intentional success in Corporate America. She progressed from a representative to a Vice President in three short years.
Act Three – Leaving her lucrative corporate career to start her own Mary Kay Cosmetics consultancy where in five months time she earned the prestigious Pink Cadillac, built a personal unit of more than 500 independent beauty consultants and claimed #1 in the State honors twice as an Executive Sales Director in Mary Kay Cosmetics.
Act Four – Growing her own dream business to seven figures, writing books to empower others, and traveling the world speaking to inspire and educate audiences.
In an exclusive interview to Trainer Hangout, she talks about her journey through the coaching business.
Tell us your story
I have been a business coach professionally for 9 years. Prior to getting a coaching certification, I coached aspiring business owners “on the side.” I became a coach because I wanted to help others experience financial and spiritual abundance in their lives. I’m motivated by knowing that I was born to do this work.
How did you choose your niche?
I chose business coaching because I have always excelled in business. From my corporate career onward to my Mary Kay Cosmetics business, I know business and when I am operating in my gifts, they grow.
What was your biggest challenge as a coach?
It is a challenge to work with clients who are unwilling to get out of their own way to get results. Sadly, I usually end up firing the client if they are unable to be coachable to usher change into their life and business.
How did you get your first client?
Through a speaking engagement. Speaking continues to be my primary lead generation tool.
I get myself booked to speak. Sometimes I do business development through my speaking engagements where I speak to my ideal clients for no speaker fee in exchange for the opportunity to offer my services to the attendees. This is my primary marketing strategy.
These days, I also have a marketing list and we sell our services online via email as well as I host my own live events.
What is your pricing methodology?
I offer value based packages to my clients. I stopped charging by the hour more than 6 years ago. Through my value based offerings my clients get to enjoy private access as well as access to my online trainings to use in between our sessions. I offer VIP days, group coaching programs, workshops and seminars.
What are your revenue streams, as a coach?
I earn money from speaking, coaching, consulting, writing books, home study programs and live training seminars.
If you had to start all over again, what would you do differently?
I would get help immediately. I waited too long to hire my team members and the more time you spend performing tasks that are not in your area of genius, the more money you leave on the table.
Yes, after you become a certified coach, make sure you find someone who will help you grow your business. Most coaching programs teach you the skills, not the business side.
Darnyelle A. Jervey is also an author of seven books and 5 powerful business success systems. Her work has been featured in Success, O, Black Enterprise, Essence and Delaware Today magazines. Readers can connect with her on Linkedin.