After years of studying Sociology, Becky L Duncan combined her Master’s degree and years of experience working backstage at million-dollar businesses to help her clients quit their 9-5 jobs, land book deals, appear on TV, and most importantly, attract clients to build a business that allows them to help others and create the life they want.
Tell us about your journey.
I started coaching 5 years ago. I never fit into the office politics of a 9-5. My brother-in-law knew I wanted to start my own business and he made it possible for me to attend a coach training program.
He passed away before the training started so I’ve never been able to pay him back. Now I focus on paying it forward.
I chose my niche through a LOT of trial and error! I encourage new coaches to work with a wide array of clients to start out. You never know who you’ll love working with and sometimes, knowing a niche you don’t want to work with is just as valuable.
I show online entrepreneurs how to use science to make their dream clients fall in business love at first sight, and get their business growing.
What was your biggest challenge as a coach?
My biggest challenge as a coach was designing the perfect offer. Once I hit on the right one, everything else falls into place.
I overcame it by some trial and error but mostly by asking my clients what they most needed, and by listening. A lot of listening.
How did you get your first client?
My very first client came from designing a solution to a specific problem. I had several people in a Facebook group discussing their frustration with blogging. So I created a program that showed them how to blog efficiently in an engaging manner.
Creating something like that and being able to sell it was a huge turning point for me. It was the first time I knew I could do it. It was incredibly empowering.
How do you acquire clients?
I have several strategies that I use. I have a social media lead funnel that brings in consultations, I conduct a lot of in-person workshops, many clients are referrals or clients that I’ve worked with before, and I use an affiliate system for one program that I do a few times a year.
What is your pricing methodology?
I work to make payments as easy on my clients as possible. They can sign up to pay automatically on a monthly basis so that the only thing they need to worry about is to focus on their business.
My goal is to help as many entrepreneurs as possible so I’ve been known to barter if the situation calls for it. I genuinely want to help people change their lives through building their own business.
What are your revenue streams, as a coach?
Business Basic Training is a 100-day program to help entrepreneurs get their business set up. They can move on to the next level after that to get their business growing.
Copy Camp is a 2-month course designed to help entrepreneurs master writing copy.
And, of course, I work with clients one-on-one if they prefer.
If you had to start all over again, what would you do differently?
I would make sure my online business was making plenty of money before I quit my 9-5. I quit my office job a bit early and that made the first several months a bit tighter than I would have liked. It was good motivation though.
What tools do you use to manage your coaching business?
I love Google Docs. Especially the spreadsheets. I also depend on Acuity, Ontraport, Typeforms, Dropbox, Boomerang and Zapier.
What advice do you have for someone who wants to become a coach?
Make sure you love it. Being an entrepreneur is not for the faint at heart. So be sure the reward brings you joy.
Becky L Duncan is an online business MacGyver whose super powers of breaking things down clearly has helped hundreds of entrepreneurs use science to make their dream client fall in business love at first sight.
When she’s not seeking out the next can’t-put-it-down non-fiction read, Becky is longboarding along Lake Michigan, knitting socks, or hunting down the best sushi in town. Want to start creating Business Love at First Sight for free? Visit her website